Yahoo throws Glue after spurning Microsoft

Yahoo throws 'Glue' after spurning Microsoft

Launches Glue Pages Beta that brings text, images and video content on one topical page

Thursday, May 08, 2008

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BANGALORE, INDIA: Yahoo! India today launched a new search experience named Glue Pages Beta, available at www.yahoo.in.

A release by Yahoo! said that this new search experience collates and integrates the most relevant information from across the web onto a single "visual" search results page.

Glue Pages Beta, which aggregates text, images, and video content, is available for select search terms across categories such as health, sports, entertainment, travel, technology, and finance.

Designed to save time by offering a new way to find answers quickly, Glue Pages Beta is ideal for topics with broad coverage across a variety of information sources.

For example, a search for "diabetes" combines results from HowStuffWorks, Yahoo! Groups, Yahoo! Health, Yahoo! Answers, and blogs.

Results will be displayed alongside classic Yahoo! India Search results. Consumers will also find links for other Glue Pages on topics related to their query.

"Searching on Glue Pages Beta will result in an experience that promises more than just web links. Users will receive more relevant, visually appealing search results from across the web in one topical page. This demonstrates our commitment to provide a compelling online search experience," said Gopal Krishna, Head of Audience, Yahoo! India.

"Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one 'at-a-glance' page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India. We hope to work with a wider ecosystem of consumers, publishers, developers and advertisers in the future," said Sandeep Shrivastava, director, search, Yahoo! India.

©CyberMedia News

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