PUNE, INDIA: Blogs, You Tube videos, Facebook discussions, a bullet-by-bullet IT agenda and a swanky-new website. BJP's Political Campaigning is following the Obama script with full bandwidth. But there's a lot more punch that will take the script to work.

"...that a political portal without a blog is like a letter without a signature," confesses L K Advani, the BJP chieftain in his blog.

Yes! A blog by him! Where he goes on to say, "I am excited by the idea of using the Internet as a platform for political communication and, especially, for election campaign. ….I have seen how the tools of communication have evolved. As far as communication is concerned, I am technology-agnostic. My philosophy in this matter is simple: anything that works, deserves to be welcomed."

As he adds further, the Internet has many attractive attributes, but the best perhaps is that it is owned neither by the government nor by any private media groups. It is open to all and in this sense it is the most democratic of all the communication platforms invented by mankind so far.

Looks like BJP has really taken the power of Internet deadpan-seriously. All of a sudden you see them painted in a cool colour all across the Web.

There's a revamped website (www.bjp.org) with Google powered internal search engines, a brand new look, changes in speed and navigation and automatic email alerts while flooding other websites with links to the site.

And technology is not just the medium but also the agenda to woo voters for BJP this time. The party has released a 30 page IT Vision document that makes IT conspicuous by its presence as a full agenda this time.

There's BJP profile called BJP Supporter's Group with over 500 members discussing topics like coalitions, and election's agenda.

And through the new blog Advani is ruminating over subjects like 'The International message of National identity' or 'Understanding genuine secularism'.