Way2SMS on Mobitisement spree - CIOL News Reports

Way2SMS on Mobitisement spree

To provide mobile branding and publicity to IPL team Delhi Daredevils

CMN Bureau

Thursday, April 17, 2008

HYDERABAD, INDIA: Free messaging portal Way2SMS, in its latest tie up has partnered with Delhi Daredevils, one of the participating teams for the Indian Premier League (IPL), to provide mobile branding and publicity.

The company is also in talks to provide publicity for Deccan Chargers, the team to represent Hyderabad in IPL, according to company officials.

Way2SMS, a division of Value Added Service provider Sunsilica, has tie ups with telecom operators to use their infrastructure in a model where customers can send free SMS through the website.

About 11 lakh registered users are already present in its database and about 1.5 crore messages are sent everyday company, informed company officials.

The company said only 92 characters, out of the total 160 are available for users to send messages. The rest space would be used for advertising on the mobile or ‘mobitisement’ as the firm calls it.

“We provide contextual advertising through peer SMS, and provide relevant SMS to users. We had also done the same and found results during ICL series,” said V V Raju, CEO, Way2SMS.

“With the do not call registry, SMS is an ideal way for advertisers, our model we feel is sustainable as the advertisement information will be relevant to the user SMS content,” added Raju.

The portal is hoping to target the 180 billion SMS usage that IDC predicts by 2010.

An investment of nearly five crore rupees has been made by the company so far. The company plans to break even in the next quarter and has been operational since December 2006.

Customers of the company include bankers such as ICICI and Citibank along with portals like Bharat Matrimony, makemytrip.com and computer maker Lenovo.

©CyberMedia News

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preeti said on 7/5/2010 1:38:29 AM:
hi

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karan seth said on 12/19/2008 1:39:48 PM:
its gr8

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hasan shareef said on 10/22/2008 9:35:29 PM:
hi hasansharef waths up that are you goging

to hasan shareef

qurrum said on 9/30/2008 11:11:18 AM:
hello how are you what happen friend

to qurrum

raneesh said on 9/27/2008 1:07:01 PM:
i want more clips

to raneesh

raneesh said on 9/27/2008 1:06:12 PM:
i want information daily

to raneesh

sumit said on 9/6/2008 1:53:53 PM:
best of luck

to sumit

venugopal raju said on 8/16/2008 3:49:00 PM:
hai venu

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poornachandra said on 8/1/2008 12:56:11 PM:
i want information far daily

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manish jain said on 7/3/2008 2:27:54 PM:
want free sms surwise

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Venu said on 4/18/2008 2:14:52 PM:
This company is really going good in mobile advertising.

to Venu

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