Tata Indicom introduces Pay Per Call concept

NEW DELHI, INDIA: Tata Teleservices Limited, a provider of telecom services, today announced the launch of a revolutionary Pay Per Call product under its CDMA brand Tata Indicom.

The Pay Per Call plan breaks completely free from the usual pulse of one minute, charging subscribers a fixed charge on a per-call basis - just Re. 1 for all local calls and Rs. 3 for STD calls—regardless of the duration of the call. SMS would be offered at a special price of 50 paise for both National and local messages, said a press release.

What’s more, the Pay Per Call offer is valid on all calls made by Tata Indicom subscribers to any mobile phone or land line connection, on any network.

“We at Tata Teleservices Limited are proud to introduce this path-breaking value proposition for Indian telecom users. Pay Per Call is another extension of the promise made by Tata Indicom to all subscribers - that of providing a superior service experience, at the same time providing transparent and flexible payment options,” Anil Sardana, managing director, Tata Teleservices Limited.

He added that Pay Per Call would not just change the pricing paradigm in the telecom space - it also marks a giant step in TTSL’s evolution as a telecom operator with its primary focus on creating consumer delight.

The Pay Per Call product is initially being introduced on the pre-paid platform, and all subscribers who opt for it would be charged a very nominal daily fee of Re. 1 to avail the unique tariff option. The service is available on all new Tata Indicom connections, and existing subscribers can adopt the offer with a one-time recharge of Rs. 96.

“The pay per call concept is unique and is being launched for the first time across India. It significantly reduces customer confusion arising out of complex rate plans, day/night charges, on-net/off-net charges and other fine print,” said, Vineet Bhatia, COO Delhi and NCR, Head North Region, Tata Teleservices

He added that the product is the result of research and studies to understand consumer trends and usage patterns - customers who opt for this plan will no longer have to worry about the cost every minute of a call.

The Pay Per Call offer caps a long list of innovative and customer-friendly products from the Tata Indicom stable - some others include Non-Stop Mobile, Walky, Walky Talky, Photon USM Modem for Net access, Photon Plus HSIA device, Mobile Internet Access, etc, the release added.

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