Tata Docomo brings comics on Phone

NEW DELHI, INDIA: TATA DOCOMO, the GSM brand service of Tata Teleservices Limited, today announced yet another value added service, “CoMix on-the-go”, in collaboration with Zero-Sum Wireless Solutions Pvt. Ltd.

The full comic book content ranges to about 2000 titles from the ‘Mythological tales’ to the all popular ‘Supandi’ from Amar Chitra Katha, children favorite characters ‘Mickey Mouse’, ‘Winnie the Pooh’ and ‘Princess Diaries’ from Disney like and the powerful characters like ‘Sadhu’ and ‘Devi’ from Liquid comics, said a press release.

Tata DOCOMO Comix-on-the-go is a unique first-time-ever innovation in mobile content, wherein, users would be able to read Full Comics Books, on the mobile, along with special effects like character vibration, sounds, zooming text bubbles which magnify the blurbs for better reading, and above all downloads smoothly on a 2.5 Edge Network.

With this product, Tata DOCOMO has achieved yet another winner, by providing an experience very similar to Amazon’s book-reader, Kindle, for graphically-rich, comic content. What’s more! This service comes at an affordable price of just Rs. 20/- per full comic book valid for 1 year.

Zubin Jimmy Dubash, assistant vice president, VAS – New Products, Tata Teleservices Limited said, “We are delighted to be the first operator in India to offer full comic books to all our customers. At, Tata DOCOMO, we are committed to use state-of-the-art technology in providing Value Added Services that are relevant to our customers. Comix-on-the-go is just one of the many more such services we will be rolling out in the days to come.”

Comix-on-the-go supports two ways of viewing books - Scroll view and Picture-story view depending on the features of the content to be delivered. The scroll view displays a page of the comic directly and the user can view the entire page by scrolling up and down.

The picture-story view displays the cartoon frame by frame, with each frame displayed at the optimum size. The option to scroll and add various effects in the comic strip is also available, but the feature is largely dependent on the data speed and some of these would be 3G features, the release added.

Depinder Singh, COO and vice president, sales, Zero-Sum said, “Zero-sum, with its commitment to modern and relevant technologies for International markets is striving at putting together a mixture of "Progressive Technologies" with a "Local Flavor". By bringing the "Best of Japan" (in terms of mobile technology) to India and marrying it with the "Local Content", Zero-Sum aims at building a bouquet of products and services relevant to the current Indian mobile scenario.”

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