NEW DELHI, INDIA: Consumer electronics company Sony India is planning to capture a fifth of the country's consumer notebook market by the end of fiscal 2010, a top official said here on Tuesday.

"We are targeting to capture 20 per cent share of the consumer notebook market by fiscal 2010," said company managing director Masaru Tamagawa.

"We plan to do this by introducing unique products with cutting-edge technology, expanding our distribution channels across the country and investing more in marketing," Tamagawa said at a press conference.

Sony India, which currently has a market share of 15 per cent in the notebook segment, launched on Tuesday three new laptop models - ultra slim VAIO X, colour coordinated VAIO CW and a new netbook VAIO W.

According to Tamagawa, VAIO X, which weigh 655 grams and is half inch wide, is "much lighter and thinner than Apple's Macbook Air", considered the slimmest laptop available.

The company is planning to invest Rs.15 crore on marketing its new laptops, and engaged Bollywood actress Kareena Kapoor to endorse VAIO X.

This apart, Sony is also planning to increase sales counters by 100 per cent by 2010.

"In fiscal 2008, Sony had 500 sale counters but we plan to double it to 1,000 by fiscal 2010. We are also looking at increasing exclusive VAIO counters to 20 across India," he added.
©IANS