Priyanka Chopra walks in beauty for Nokia

Priyanka Chopra walks in beauty for Nokia

The mobile phone company ropes in the Bollywood icon for it new ad campaign titled, ‘It's not just a phone; it's who we are’

Monday, October 13, 2008

BANGALORE,INDIA: Nokia India, one of the leading mobility service provider in the country, today announced its association with Bollywood’s leading style icon, Priyanka Chopra to create a deeper connects with Nokia’s young and style savvy consumers. Priyanka Chopra and Devinder Kishore at the launch of Nokia's TV commercial

Priyanka Chopra and Devinder Kishore at the launch of Nokia's TV commercial

They would screen Priyanka Chopra in the company’s new ad campaign that represents style, modernity and individuality with a catchy tagline “It's not just a phone; it's who we are", said a press release.

The TV campaign would be integrated with other consumer touch points like print, outdoor, radio, online and digital media.

To be directed by the well-known fashion photographer and international director, Jonathan Lennard and developed by the creative agency Wieden and Kennedy, the TV commercial would be aired by next week.

Devinder Kishore, director marketing, Nokia India said, “Today mobile phones have transcended from their functional use and become style statements. Nokia as a brand has led this movement and is constantly evaluating new and interesting shapes, styles and materials combined with relevant features to create products that specifically meet consumers’ lifestyle needs across price points.”

“Nokia is delighted to strengthen its bond with the style conscious consumers, both through its association with the glamorous Priyanka Chopra and our latest style campaign. This is a very trendy and attractive campaign that focuses on weaving Nokia in people’s lives across all their stylish and cherished moments,” he added.

Priyanka Chopra said, “For me mobility has always been Nokia! From my first mobile phone to my current do-it-all, Nokia has been my constant lifestyle technology companion. I am very honoured and equally excited to be associated with Nokia, which has become a vital extension of who we are.”

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