Nokia is the most searched online brand in India

MUMBAI, INDIA: Search giant Google today released its first ‘Brand Zeitgeist’, highlighting the most searched brands and the activities related to the brands on Google search in India.

Nokia emerged as the most searched online brand followed by SBI, Samsung, Sony and BSNL respectively.

The 'Brand Zeitgeist' was released at the Google Creative Sandbox event held in Mumbai, which gave the professionals in the advertisement industry an opportunity to experience the latest web technologies that are being used by creative minds around the world, pushing new boundaries and delivering extraordinary results.

The 'Brand Zeitgeist' also shared the key trends across verticals like telecom, finance, travel, auto and education and its impact on online advertising in India.

According to it, telecom and automotive are the fastest growing verticals in terms of search volumes on Google, whereas mobile phones and VAS make up 20 per cent of the queries in the telecom vertical.

Finance on Google search is a sophisticated category with 80 per cent queries containing specific brands.

Though air travel is giving way to rail and bus bookings in the online travel category, IRCTC is the most searched brand/ site overall in travel. Also interest in hotels in metros is higher than hotels in vacation destinations. And honeymoon packages are the most researched for, followed by domestic holidays and international holidays.

Interestingly, the motorbikes category in auto has grown exponentially at 125 per cent YoY in terms of search volumes, whereas online searches related to education witnessed a YoY growth of over 45 per cent.

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