A new report from Juniper Research forecasts that consumer usage of mobile coupons will generate close to $6 bn globally in retail redemption value by 2014, and the average revenue per user (ARPU) from near field communication (NFC) based coupon and smart poster applications will exceed those generated from payment applications.

The report-'Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014' says one in ten mobile subscribers in the developed regions will be using mobile coupons by that date. The majority of mobile coupon redemption value will be generated by the Far East & China, western Europe, and North America.

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