HELSINKI, FINLAND: Nokia said on Friday its push to promote mobile television broadcasting has not succeeded as the world's top cellphone maker had hoped. 

Nokia has been for years promoting television broadcasts to cellphones and its digital video broadcasting handheld (DVB-H) technology won EU support earlier this year, but only a few operators in Europe have opened any TV broadcasting services.

"It's a bit in a turmoil," Niklas Savander, head of Nokia's Internet services, told a conference in Helsinki.

Most people who watch TV programmes on their cellphones use third-generation (3G) mobile networks, bringing in long-awaited data transmission fees to operators, but these limit picture quality and user numbers.

"We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads. Roll out is slower than also we anticipated a couple of years ago," Savander said.