Microsoft cuts Xbox prices in four Asian markets

Microsoft cuts Xbox prices in four Asian markets

In order to expand audience for video game console

Wednesday, April 30, 2008

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SAN FRANCISCO, USA: Microsoft Corp has said it is cutting prices on the Xbox 360 in four Asian regions by as much as 20 per cent in an effort to expand the audience for the video game console.

The reductions will take effect this week in South Korea, Taiwan, Hong Kong and Singapore, Microsoft said.

"This price drop is part of Microsoft's ongoing strategy to bring Xbox's high-definition gaming and entertainment experience to an even wider user base," Microsoft said in a statement.

The price of the main Xbox 360 Premium model with a 20-gigabyte hard drive was cut nearly 20 per cent in Singapore, 17 per cent in Taiwan, nearly 11 per cent in Hong Kong, and 5 per cent in South Korea.

The Xbox 360 competes against Sony Corp's PlayStation 3 and Nintendo Co Ltd's Wii consoles.

Last month, Microsoft slashed prices on the Xbox 360 in some European countries by up to 28 per cent, in an effort to spur sales in a key battleground for the video-game industry.

©Reuters

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