JOHANNESBURG, S.AFRICA: Africa's biggest mobile operator MTN said on Thursday it has partnered with India-based software company IMIMobile to provide improved mobile and online content to 103 million users in the Middle East and Africa.

MTN, which had its potential tie-up with India's Bharti Airtel cancelled on Wednesday, said it expected its global revenues from mobile content and services to reach around $150.2 billion in 2011, up from $89.3 billion in 2006.

"The two companies have teamed up in a bold move to address the growing demand for content in emerging markets, " the group said in a statement.

MTN expects the deal to help it deliver more sports, news, entertainment and music content to its customers' handsets.