LG Blu-ray to beam Netflix movies from Web

Most Commented

Unified Communication for your Biz

Improve your contact center performance. See how you can make a difference.

Watch Now

Reach the ICT Community

Engage and build your ICT audience with CIOL online advertising.

Know more

LG Blu-ray to beam Netflix movies from Web

Will allow members to watch films and TV episodes streamed directly from the Web to their TV sets

Sue Zeidler

Thursday, July 31, 2008

Email This

Print This

Comments

RSS

LOS ANGELES, USA: LG Electronics Inc. on Wednesday said this fall it will start selling a new Blu-ray DVD player that will allow Netflix Inc members to watch as many as 12,000 films and TV episodes streamed directly from the Web to their TV sets.

LG and Netflix had previously said they would provide a set-top box in the second half of 2008, but gave few details.

Company officials said the LG BD300 Network Blu-ray disc player would be priced at "well under $500" and that Netflix members could stream films and TV episodes through the device at no additional price to their monthly subscription plans.

"If you're going to buy an LG to play Blu-ray, its a great extra to get streaming," said Netflix Chief Executive Officer Reed Hastings.

Netflix subscribers will be able to stream programs in standard definition -- not the high-definition level of Blu-ray.

Netflix offers Blu-ray DVDs through its by-mail service and said last week it will soon test price increases for those high-definition discs.

The DVD renter, with over 8 million subscribers, has been moving aggressively to extend its streaming service to TV amid increased challenges in the sector from Web giants like Apple Inc and Amazon.com Inc.

Blockbuster Inc, its chief rival for DVD rentals, also is expanding its digital offerings.
Netflix also has reached a deal to let members watch streamed content on Microsoft Corp Xbox 360 game consoles, has struck another set-top box deal with Roku and said it will announce another partnership later this year.

LG and Netflix said LG's Blu-ray player was the first to be bundled with a streaming service.

"This is the first truly convergent product," said Allan Jason, vice president of digital media for LG Electronics USA. "This fall, we'll focus on Netflix. We have a strong story to tell and let the consumers decide."

U.S. consumer awareness about Blu-ray is rising, but adoption of the technology still faces challenges due to price, and perceptions among consumers content with standard DVDs, according to research company NPD Group.

Until February, consumers were torn between two competing standards -- Blu-ray backed by Sony Corp and the rival HD DVD, backed by Toshiba Corp, but the standards war ended in February when Toshiba threw in the towel.

Jason said LG expects between 3 million and 4 million Blu-ray players to be sold industrywide for 2008 and that this number should triple over the next few years.

©Reuters

Would you like to on this article?

Be first to comment on this article

Name
Email
Your reply

China wooing Indian IT companies

Intuit Money Manager set to make India debut

Is China speaking English to beat Indian IT?

Obama visit arouses mistrust among China netizens

I have never used Twitter: Obama

Chandigarh cyber cafes raided

Product recall will strengthen brand Nokia

Mobile number portability from Dec 31

Delta launches new UPS series 'NH Plus'

Facebook grew by 1,840 p.c in a year

	Simplify Business Management. ERP solutions by IBM
	Carry your Dream, Convey your Value with ZTE
	A fault tolerant server to reduce your TCO

	A must attend event for IT Professionals
	How to make your enterprise productive
	Unified Communication can impact business. Know how

	Making Web3.0 a Reality!
	CIOL Enterprise Next :What's NEXT in IT? :
	Decrease Total System Costs With Cyclone IV FPGAs

	Reach your desired Target Audience and realize high ROI
	Effective ways of Customer Acquisition through Demand Generation
	Reach 2,500 potential Enterprise Customers!