LBM announces new service for B2B marketers

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LBM announces new service for B2B marketers

To help direct marketers avoid targeting companies likely to encounter severe financial difficulties

Tuesday, August 05, 2008

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BANGALORE, INDIA: LBM, a provider of data, insight and call centre solutions based in UK, today announces the launch of a new strategic partnership and a new service that will enhance the campaign ROI for all UK B2B marketers.

The online service, developed in conjunction with credit risk data specialist Graydon UK, will offer direct marketers the opportunity to download pre-vetted B2B mailing lists (http://www.lbm.co.uk/news) including details of over 1.3 million businesses and decision makers across the UK, a press release said.

Based on the risk-assessed data, direct marketers will be able to avoid targeting companies likely to encounter severe financial difficulties in the forthcoming twelve months, enabling them to tailor and prioritize their campaigns to target those prospects most likely to produce solid financial returns.

LBM Marketing Director, Richard Payne-Gill commented, "This is a valuable new partnership with the leading risk management brand in data. Not only does it enhance and strengthen LBM's proposition in the B2B list arena, it also provides us with a new channel to market via Graydon's customer network."

According to Martin Williams, Managing Director of Graydon UK, "Thanks to this new partnership, companies can now use our pre-vetted marketing data to hone their business lists to perfection."

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