Infosys Wipro among top green brands in India

NEW YORK, USA: Indian IT companies Infosys, Wipro, Microsoft India and telecom player Tata Indicom have found place in the list of top 10 'green brands' in the country, in the 2009 Green Brands Global Survey.

The survey was conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland Associates, as well as the independent strategy consulting firm, Esty Environmental Partners, across seven countries - the US, the UK, China, Brazil, India, Germany and France.

While Dettol topped the The ImagePower Green Brands' list in India, the others are Taj Hotels and Resorts, Reva, Maruti, Colgate and Lifebuoy.

The study finds similar global agreement when consumers are asked about how important it is that companies should be “green”, said a press release. At least 77 per cent of consumers in all countries say it’s somewhat or very important. In India and China, the numbers are significantly higher (87 and 98 per cent respectively), who said corporate reputation is an important purchase consideration.

“With the global climate change discussion focused on what the major new economic powerhouses like China, India, and Brazil are willing to do to control their emissions, those three countries stood out in our polling as more interested in buying from environmentally friendly companies and more willing to spend more on green products,” said Scott Siff, executive vice president of PSB.

“From a political perspective, this turns the assumptions about those countries on their heads, and from a business perspective it says the market for green branding and green products may be even bigger than generally thought.”

The research also reveals areas in which the countries, or groups of the countries, differ. For example, consumers in three of the seven locations – UK, France and Brazil – believe that the state of the environment in their country is “on the wrong track,” while those in the US, Germany, China and India consider the environment to be going in the right direction.

India and Brazil, however, are the only two of the seven countries in which consumers express more concern for the environment than for the economy, the survey said. In the US, 77 percent of consumers communicated deeper concern for the economy than the environment, which is unchanged from 2008.

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