Indias BI analytics mkt grew 58.6 p.c in 2008

MUMBAI, INDIA: Business intelligence (BI) platform, analytic applications and performance management software revenue in India reached $40.5 million in 2008, a 58.6 per cent increase from 2007 revenue of $25.6 million, according to Gartner, Inc.

Of this, BI Platform alone reaped a revenue of $26.2 million or 64.4 per cent, while the rest was accounted for by Analytic Applications and Performance Management.

Both the BI platform and the analytic applications and performance management (including corporate performance management) areas performed strongly with growth rates of 61.9 per cent and 53.2 per cent respectively.

“Industry consolidation has led to an increase in growth, despite the necessary product rationalizations and organizational changes,” said Bhavish Sood, Principal Research Analyst at Gartner. “The large stack vendors, both application and database vendors, have put a lot of focus and sales power behind their newly acquired BI products, with accelerated migrations and upgrades in the installed base as a result,” Sood added.

Following SAP’s acquisition of Business Objects, the company was the No. 1 vendor in combined India BI, analytics and performance management software revenue in 2008, accounting for 31 per cent of the market, followed by Oracle, Microsoft, SAS Institute.

SAP’s India revenue from BI, analytics and performance management software combined stood at $12.6 million for the year 2008. During the same period, Oracle's revenue from the same stood at $9.7 million with 24 per cent market share. Microsoft's revenue was $5.6 million with a share of 13.8 per cent, while SAS Institute's was $3.1 million with a market hare of 7.6 per cent and IBM's was $3.0 million with a market share of 7.4 per cent.

Meanwhile, other vendors garnered a revenue of $6.6 million with a 9.8 per cent market share.

“Decision making in India historically has been based on either 'gut feeling' or on the business experience of its managers. But now, BI will allow enterprises to make more fact-based decisions”, Sood said.

BI promotes revenue growth and faster innovation through shorter product and service life cycles and enable the companies to find where value is being created in the business. This is why demand for BI, analytics and performance management is relatively strong even in a bearish economy, stated a press release.

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