Idea launches operations in Karnataka

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Idea launches operations in Karnataka

To build over the subscriber base of Spice, which it has acquired recently

Monday, December 29, 2008

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BANGALORE, INDIA: Giving a new dimension to the mobile phone war in Karnataka, Idea Cellular Limited announced today the launch of its cellular service in the state.

As path of its growth strategy, the the cellular phone company, which is part of the Aditya Birla Group, had recently acquired Spice Communications Limited, paving way for its entry in Karnataka and Punjab.

While formally unveiling the Idea logo and new brand identity at a function here today, Sanjeev Aga, managing director, Idea Cellular Ltd, said, "We have used the mobile technology to change the lives of the people in India."

"Idea's commitment to offer the best product and service to the customers will user in a new dimension in mobile telephony experience for the people of the state."

With the launch in Karnataka, the 15th state in India where Idea has marked its presence, the mobile phone service provider now covers over 80 per cent of the telephony potential of the country, said Himanshu Kapania, director – operations, Idea.

He said Idea will soon launch its service in Tamil Nadu as well. The network of Idea, which will be built on the current 14 lakh subscriber base of Spice, is spread over 3410 villages and towns.

"In 15 months the company hopes to increase it by three times," Himanshu added. He also said the service will offer a congestion-free network, better audio experience and flawless customer service.

The network has the capacity to handle five million calls during peak hours. Idea's 2.75G capable and 3G ready core network provides for all future technological enhancements. Idea also announced its entry into the PCO market in the state apart from the Internet service in the state.

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