Former Yahoo executive to head Microsoft OSG

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Former Yahoo executive to head Microsoft OSG

The Yahoo veteran to oversee Internet offerings for consumers, advertisers and publishers

Friday, December 05, 2008

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REDMOND, WASHINGTON: Though the deal with Yahoo did not work out, software giant Microsoft Corp announced on Thursday that it has tapped a former Yahoo executive to head its online operations.

Microsoft said that Dr. Qi Lu, who was formerly with the Yahoo, as executive vice president of Engineering for the Search and Advertising Technology Group, will join the company as president of the Online Services Group.

Dr. Lu will lead Microsoft's efforts in search and online advertising and all the company's online information and communications services, said a press release. Dr. Lu will report to Microsoft Chief Executive Officer Steve Ballmer.

Yahoo!, Lu was responsible for development efforts around Yahoo!'s Web search and monetization platforms. He left the organization in August 2008 after 10 years of service. "I am tremendously excited to welcome Qi to Microsoft," Ballmer said.

"Dr. Lu's deep technical expertise, leadership capabilities and hard-working mentality are well-known in the technology industry, and Microsoft will benefit from his addition to our executive management team." "I am genuinely excited about the opportunities ahead for Microsoft to make an enormous impact on the online industry," Dr. Lu said.

"Microsoft has built a great foundation for its search and advertising technologies and put an amazing team of researchers and engineers in place to drive the next wave of innovation in online services. I'm looking forward to working with them to help transform the way people and businesses use the Internet to find and share information."

Lu's first day at Microsoft will be January 5, 2009, Microsoft said. The new appointment is being viewed as the software giant's efforts to strengthen its search-ad strategy to better compete with Google Inc.

It had announced on Thursday a new contest, 'Win with Search' on its 'Live' search engine.

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