NEW DELHI, INDIA: PC manufacturer Dell India announced on Wednesday the opening of the first Dell exclusive stores in India.

These stores opened in New Delhi and Coimbatore, which would sell the company's consumer range of products – Inspiron, Studio and XPS – are part of its consumer outreach strategy, said a press release.

"The Exclusive Dell Store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach," said Mahesh Bhalla, director, consumer sales, Dell India.

“With the launch of Dell exclusive stores, we offer our customers the touch and feel for Dell branded products within a unique shopping experience.”

It provides an option for customers to buy Dell PCs through its direct online or phone-based sales teams or through select Tata Croma and Staples stores.

“Consumers today interact with a brand through multiple touch-points. We offer a unique buying proposition to consumers-the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient," said Girish Mehta, director, consumer marketing, Dell India.

“The opening of the Dell Exclusive stores in Coimbatore and New Delhi today marks an important next step in the rollout of our multi-channel model in India and supports our brand tagline of 'Yours is Here',” he added.