NEW DELHI, INDIA: The Chhattisgarh Tourism Board (CTB) has taken to social media to promote tourism in the state and strike a chord with people by highlighting its natural beauty and architecture, a statement released here on Wednesday said.

"CTB is marking its presence on digital and several social media platforms to engage with tourists and highlight the unexplored beauty and marvels of architecture of the state," said the statement.

"The board has initiated a campaign tapping various social media platforms like Facebook, You Tube, Twitter and many more with the aim of highlighting the lesser known facts of Chhattisgarh," it added.

With a 24-hour watch on the activities on the social media, a special team engages with audiences online to give instant feedback for their queries.

In addition to the social media, CTB has also rolled out a 360 degree campaign, in print, television, OOH, radio and web.

"The advertising and marketing expenditures have been budgeted to 7 crores approximately highlighting the state's 2000 year old culture, wildlife, heritage and history. This campaign attempts to touch an emotional chord of the public," said the statement.