SINGAPORE: Currently, the world produces more transistors than rice grains; and data created every month on the Internet equals 3 million times the number of books available in the world.

That's not all – the energy cost of 'maintaining' a person in second life is more than that of a real human being.

The first ever APC by Schneider Electric's APAC Press Day on Friday sent out strong messages stemming out of these facts, in an attempt to reinforce the company's continued thrust on products that allow IT managers to reduce costs on energy and data center maintenance, besides offering end-to-end data center management solutions.

Right from the macro level of realization that new-age processing devices, servers and architectures like virtualization though are making data processing and retrieval simpler, the price an enterprise – small or big – pays in terms of energy and related costs in terms of cooling, electricity, heat etc, is phenomenally high.

The Press Day also emphasized on how a data center manager can effectively 'visualize' the load and usage of his storage hardware using personalized tools.

Aaron Davis, CMO, Schneider Electric Worldwide stressed on the four Ms of energy management – Measure, Manage, Model and Monetize, from the point of view of ROIs and effective decision making towards long-term profits.

David Plummer, President, APC, APAC and Japan, however said, "We need to follow a Measure, fix the basics, automate, monitor and improve mechanism to ensure that irresponsible utilization of energy resourced does not – sooner or later – lead to adverse climatic changes.

APC's offerings, like the in-row cooling solutions, defy traditional approaches to data center cooling by realizing that the 'hot spots' in the new-generation blade servers cannot be managed by pumping cold air from the bottom upwards.

Each rack in the server is cooled independently, and hot air emerging from the server is 'trapped' in a corridor and effectively used to produce more cool air. Products like these are in the roadmap of APC, specifically for the Asia Pacific market, especially India.