CA becomes CA Technologies - CIOL News Reports

BANGALORE, INDIA: Management software firm CA Inc, announced that it is re-branding itself to CA Technologies.

After unveiling the new brand identity today, CA Technologies said it changed the name to demonstrate its commitment to managing and securing IT environments and to deliver more flexible IT services to its customers.

The evolution of the company brand and name change to CA Technologies and its new Internet site design – ca.com – were unveiled at CA World 2010, the Company's annual customer conference, said a press release.

CA World has attracted more than 7,000 customers, partners, analysts, press and employees to the Mandalay Bay Resort, and runs today through Thursday.

"The name CA Technologies acknowledges both our past and points to our future as a leader in delivering the solutions that will revolutionize the way IT powers business agility," said CEO Bill McCracken. "We are executing on a bold strategy to delight our customers with unprecedented levels of IT speed and flexibility," McCracken added.

It was four years back that Computer Associates changed its name to CA. The new brand and name change to CA Technologies was designed with insights from nearly 700 customers, partners and market thought leaders, and was developed to ensure the delivery of a consistent story in the market that reflects the full breadth and depth of what the company offers, it said in a statement.

“Our integrated marketing campaign and name change will demonstrate a consistent brand message and image to our global customers,” said Marianne Budnik, chief marketing officer, CA Technologies.

“We are rolling out a global advertising campaign, website redesign, online marketing, new collateral and signage to ensure our new identity and brand promise resonates with customers and partners around the world,” he added.

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