Bright days await Indian publishing BPO industry

PUNE, INDIA: A recently released report by ValueNotes, a company specializing in the business of information and intelligence, estimates that the Indian publishing BPO industry is expected to grow to a value of USD 1.2 billion by 2012.

This growth is expected to come from rise in the number of publishing companies that will outsource - which include traditional segments such as STM/academic, educational and legal publishing, as well as new segments such as magazines, corporate and B2B publishing, said a press release.

According to the ValueNotes report: 'Offshoring in the Publishing Vertical – 2009', India continues to be the favored publishing BPO hub, with 35,550 people in direct employment, and revenues worth US$ 660 million as of end-2008.

It said that by 2012, the revenues are expected to cross US$ 1.2 billion and the total employee strength is estimated to cross 55,000.

Publishing outsourcing includes a wide range of services. The four broad heads include content, design, technology and 'other' services, it added.

Content continues to drive the industry and contributes to 72 per cent of the total industry revenues.

Over the last couple of years, services offshored have undergone a transition - from low value services such as tagging, editing existing designs, copy editing to high value services such as original designs, testing and assessment and e-learning tools.

ValueNotes said there has been an influx of technology in the industry that has enhanced productivity, workflow management and most importantly reduced costs and turnaround time.

"Most providers have access to similar technology, however the differentiator has really been the capabilities developed around workflow and innovation. Today's technology will become tomorrow's standard and constant innovation will differentiate the winners," said Arun Jethmalani, CEO, ValueNotes.

According to Aradhana Kolhatkar, lead analyst, Publishing Services, ValueNotes, "Indian players are shifting focus from the matured STM segment to the more lucrative segments in the publishing market. We believe that educational, magazines, corporate/B2B, trade and e-books will be attractive segments over the next 3-4 years.”

She said Indian service providers can extend their current capabilities to service these upcoming opportunities.

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