Blogger.com named popular blog platform in UK

Blogger.com named popular blog platform in UK

14.5 million Internet users in UK visited at least one blog in August, says a study by comScore

Friday, October 31, 2008

LONDON, UK: comScore, Inc., a leader in measuring the digital world, on Thursday released a study of blog visitation in the U.K. examining the top blog platforms and individual blogs as ranked by total U.K. visitors.

The report mentioned that in August, 14.5 million people in the U.K. visited at least one blog, representing 41 per cent of the total U.K. Internet audience.

"Blogs have become part of the essential fabric of the Internet today," said Herve Le Jouan, managing director, comScore Europe.

Jouan commented, “They live and breathe in real-time, helping quench media consumers' thirst for the most up-to-date breaking news, information, and analysis.”

The Blog platforms provide publishing software, enabling bloggers to create and manage their own blogs, which are hosted on the parent site.

Google owned Blogger.com was reported as the most popular blog platform in the U.K. that attracted more than 9 million visitors, followed by WordPress with 4.8 million visitors and Six Apart sites with 2.7 million visitors.

In the individual blog section the gadget blog, Engadget.com was ranked as the top individual blog in August with 243,000 visitors and the Gizmodo.com that was ranked third with 223,000 visitors.

The reality TV blog UnrealityTV.co.uk (225,000 visitors), gamer blog Kotaku.com (210,000 visitors), and community blog Metafilter.com (207,000 visitors) was rounded out as top five.

Using the comScore segment metrix H/M/L service, which provides analysis of online activity by heavy, medium and light users of the Internet and specific site categories, we can gain insight into other interests of blog visitors.

The report stated that 142 per cent are heavy blog users who more likely than the average Internet user and are more often associated with blogging.

©CyberMedia News