Bharti Airtel to launch IPTV DTH services

Bharti Airtel to launch IPTV, DTH services

Expected to be launched by this year, DTH service will be targeted at the mass market whereas IPTV at broadband users

Shweta Sharma

Tuesday, September 16, 2008

NEW DELHI, INDIA: Bharti Airtel, India’s leading telecom company, is in a high state of preparedness to launch DTH and IPTV services. According to the company, it will be launching IPTV services this year.

“We have been conducting IPTV trials in a thousand households in Gurgaon and our strategy is to deliberately go slow, rolling out in the NCR region first in a phased manner and then targeting the other top six cities in the country,” said Atul Bindal, president, Airtel Telemedia Services.

“A trial launch of the DTH services has also been done amongst our employees and the feedback has been very good. We have 9,23,472 retail outlets across India as of end-June through which we sell prepaid, post-paid, and value-added service offerings and we are looking at leveraging this network for our DTH service,” he added.

The two services will have differential pricing. The rates offered by Airtel for its DTH service will be similar to those of existing DTH operators. On the other hand, IPTV strategy is to target the top seven cities in the country making a triple play (voice, data and video). IPTV will be targeted at top-end users and customers outside this ambit will be the targeted for DTH.

For both IPTV and DTH, Airtel has partnered with a number of leaders in the respective segments. To prepare to rollout DTH service, the company has sourced the best-in-breed technology based on MPEG 4, which is a generation ahead of existing offerings in satellite technology.

Moreover, the company has set up a state-of-the-art infrastructure near Gurgaon for the purpose of uplinking and broadcast.

For IPTV, Airtel had made strategic investments like upgrading the Ethernet and bringing in Carrier Ethernet. They would deliver the IPTV service through a backbone of Carrier Ethernet network and last mile delivery on copper using ADSL2+ technology.

“Our aim will be to acquire a dominant share of the new DTH subscriber growth of 5 million expected next year and for IPTV, we will target the top 6-7 cities in the country and would be looking at catering to the top end customers who can enjoy the benefits of triple play,” said Atul.

Though there are many players like Tata Sky, Dish TV, Sun Direct, etc, which are already present in the DTH space, it is only recently that the government had initiated the process of digital delivery through mandatory CAS implementation in 54 cities. This is expected to vastly open up the TV-viewing market, which is today at 72 million city and suburban homes.

Bharti Airtel expects that the Indian DTH industry will be an exciting space with an expected rapid growth of subscriber base in the next 12 months.

“We will be the only teleco who can provide customers a one knock at the door experience with one single bill for voice, data, broadband as well as DTH services, thereby making a difference to the consumer’s experience”, according to Bindal.

©CyberMedia News

Would you like to Comment on this Article?

Name
Email
Comment Here
Code Verification

Read Comments

hardik said on 12/6/2009 8:13:03 PM:
pl surat launch which time

to hardik

Mithilesh said on 7/15/2009 10:53:00 AM:
Online Purchased – Airtel DTH I am in Arekera , banargatta raod. I was purchased Airtel DTH 9 July 2009 and get installed on 11 July 2009. After installation found problem with hardware and account was also not activated. Installation person said that replace the hardware and activation do today. While I was asked him, why this problem was happed then said that online purchased was problem. Next day 12July 2009 called to customer care and told the problem then registered complain and said that tomorrow hr 17.00 will be resolve but I was wait till 21.00PM and again called to customer care n told full story. Customer care person told for tomorrow and discount the phone even not listen our problem. If you call to customer care take each call takes 5-7 minutes to reach customer care person after that he was talk to you. It means have any problem then you ready to pay INR 100 to INR 200 in call and also not granted to solve your problem. Today was 5th day and still not solved. I was suggest don’t purchased by online and I hope direct purchased may be same.

to Mithilesh

RUSHIKESH said on 2/5/2009 4:10:34 PM:
please say per month paid amount of dth arital our cable bill is per month 275

to RUSHIKESH

SANJIB CHAKROBORTY said on 1/12/2009 1:00:40 PM:
It will be one of the most best service ever we have seen.

to SANJIB CHAKROBORTY

dharma said on 1/2/2009 12:46:39 PM:
i want to know the advantages of IPTV DTH service and what are the offers of yoyr service and i have interested to work in ur DTH service

to dharma

dharma said on 1/2/2009 12:39:08 PM:
no comments

to dharma

Collapse <div runat='server' id=Comm13438 class='CommentsContainer'><span class='commentsFrom' style='float:left;'>jayaprakash said on 11/6/2008 8:18:27 AM: </span><br/>your packages are not for user benifit its for companys profit, costlier than cable tv, If you want to be in the market you should relook at your packages.main cannals are scrabled viz sony,Zee,Star<div class='CommentLineContainer'><input type=button onClick='MoveComm(13438,ctl00_ctl00_ctl00_cphMainContentSection_cphMainContentSection_cphSection1ContentPart_ThreadedComments1_txtPid);' value='Reply'/> to jayaprakash </div>

jayaprakash said on 11/6/2008 8:18:27 AM:
your packages are not for user benifit its for companys profit, costlier than cable tv, If you want to be in the market you should relook at your packages.main cannals are scrabled viz sony,Zee,Star

to jayaprakash

sagar said on 4/29/2010 1:39:45 PM:
I am interested bharti airtel IPTV dth service in sales executive

to sagar

sagar said on 4/29/2010 1:40:05 PM:
I am interested bharti airtel IPTV dth service in sales executive

to sagar

tarun said on 10/11/2008 7:36:35 PM:
i know this system working iam internet provider form patan [gujarat] t intersted this system knowlege

to tarun

Bunty Jain said on 10/10/2008 5:53:16 PM:
i have interested for the Airtel DTH dealership for the kalahandi Dist,ORISSA. Please give me more deatiles.

to Bunty Jain

Narayan Agrawal said on 10/10/2008 5:51:58 PM:
i have interested for the Airtel DTH dealership for the kalahandi Dist,ORISSA. Please give me more deatiles

to Narayan Agrawal

parvinder singh said on 10/10/2008 12:32:55 PM:
i want to become sales executive, tell me details

to parvinder singh

anilyadav said on 10/10/2008 10:35:13 AM:
i want to become a sales executive

to anilyadav

Balvinder said on 10/9/2008 7:53:14 PM:
I am interested bharti airtel dth service in sales executive +919416990023

to Balvinder

Venkatappa.T said on 10/9/2008 6:20:13 PM:
I aam intrested Bharati airtel DTH dealership, give more details

to Venkatappa.T

Venkatappa.T said on 10/9/2008 6:16:22 PM:
please tell airtel DTH tariff rate

to Venkatappa.T

sumeet said on 10/9/2008 4:36:45 PM:
i am intrested in frnachaise of airtel dth services in chikodi taluka of karnataka - india . please let me the details by mail or phone i.e. +919343297941 & panade_coke@rediffmail.com

to sumeet

rajpal kalsh said on 10/8/2008 8:32:03 PM:
RESUME RAJPAL VILLAGE DUNDHERHRI P.O. DIWAL KAITHAL STATE HARYANA 136027 PH 9354567109, 9813399236 Email – rajpal8199@gmail.com Career Objective: ? To grow professionally while earning name fame and money and where I can realize my potential to the fullest with the challenging and rich work experience with a fast paced professional environment. Academic Qualification: ? 10th from C.B.S.E. Board Of J.N.V. Delhi. ? 12th from C.B.S.E. Board Of J.N.V. Delhi. ? B.Com. From Kurukshetra University, Kurukshetra Computer Skills: ? Basic Knowledge, MS-Office and Internet ? Tally 9.1 Experienc: ? 6th Month experience in C.A. office. ? 6th Month experience in reliance Big Tv. Perssuing: ? Certified professional accountant from NIFA at Kurukshetra. ? Export marketing ( PG diploma) Hobbies: ? Reading Books, Traveling and meeting with people. Communication Skills: ? Strong Determination, Dedication, Patience, Positive Attitude, Punctuality, Self Starter, Willingness to Learn More. Personal Details: ? Father’s Name : Sh. Ramdhari ? Date of Birth : 5 April 1985 ? Strength : Self-Confidence ? Marital Status : Unmarried ? Nationality : Indian ? Languages Known : English, Hindi Date:…………...……………. Place:………………………… (Rajpal )

to rajpal kalsh

KAVITA ENTERPRISES said on 10/8/2008 5:12:40 PM:
we want DSA OF BHARTI AIRTEL DTH

to KAVITA ENTERPRISES

om parkash said on 10/8/2008 5:36:01 AM:
please tell about 3g plans

to om parkash

Jijeesh said on 10/3/2008 5:31:06 PM:
pls give me the official website to know carries in your establishment.

to Jijeesh

parveen said on 10/3/2008 9:57:59 AM:
plz send all plan monthly and subscription

to parveen

aashish said on 9/26/2008 12:29:12 AM:
u can tell the proper or fixed date of iptv in delhi ncr by airtel

to aashish

Puneetsoni said on 9/25/2008 2:59:16 PM:
See

to Puneetsoni

+ Follow us to know more about SMB +

China's green lessons for India

Now smartphones to help you cope with depression

Call for commitment to green telecom

Allow all to bid in 2G auction: Airtel

Why bank websites are suddenly less secure

Aakash sold out, Ubislate 7 available from March 2012

Aakash tablet booking crosses 20 lakh

'IT is like a business partner for PTI'

Sleazegate: Technology spares none

Jailbreak software released for iPad 2 iOS 5.0.1

Subscribe to PCQuest for iPad & Android tablets

Register Free at DQ Top 20 Online portal & get insights on the Indian IT Industry

Enterprise IT News and Analysis in your inbox

Subscribe to the free PCQuest newsletter

Growth of SME Sector in India

India's EXIM Policy 2010 / 11

Interaction with SMB Association Heads

Profiles of leading SMB Associations

RBI Guidelines on lending to SMEs

Sponsored Links

Custom Site

Demo Downloads On :

1-Click News Updates