92 p.c mobile users prefer sending SMS: Survey

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92 p.c mobile users prefer sending SMS: Survey

Living Digital survey says 92 per cent of the respondents said SMS was one of the most popular mobile application

Monday, June 08, 2009

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NEW DELHI, INDIA: The new government led by Dr. Manmohan Singh may not be able to pull 30 per cent of the billion plus Indians above the poverty line but he could certainly offer a billion mobile connections to Indians by 2014, according to the forecasts by Department of Telecommunications.

And the recent survey conducted by CyberMedia's consumer electronics journal, 'Living Digital', shows how mobile savvy are the Indians, especially when it comes to SMSing.

As per the survey conducted online, and with over 1000 responses from 150 plus cities, 92 per cent of the respondents said SMS was one of the most popular mobile application.

Over half the respondents used their mobile phones for listening to music, taking photos, surfing the Internet from their mobiles, and playing games. Slightly less than half engaged in work related tasks like using the mobile phone to access the Internet from a laptop, checking emails, managing meetings, appointments and other work, said the survey.

About 18 per cent of the respondents also used GPS or location based services and accessed social networking sites on the phone. They also used it for making payments, searches, trying new software, reading eBooks, PDFs and MS Office files.

Preferred Brands

Nokia emerged as the most preferred brand for mobile handsets, followed by Sony Ericsson.

More than half the respondents owned a Nokia handset followed by Sony Ericsson with 16 per cent respondents owning it. Motorola was at 7 per cent followed by HTC at 5 per cent, and Samsung, LG, and other brands like Apple, Blackberry, Asus, Spice, Fly, etc, made up rest of the pie.

When it comes to service, about 40 per cent of the respondents had Airtel as a service provider followed by 27 per cent subscribers from Vodafone. Idea, Reliance, Aircel and Tata Indicom subscribers added up to 15 per cent of the respondents. The public sector service providers MTNL and BSNL's subscribers participating in the survey added up to 13 per cent.

Nearly three fourths of the respondents were satisfied with their mobile service providers, while 19 per cent were just about satisfied. Nearly 8 per cent of the subscribers emphatically said they were not so satisfied or not at all satisfied.

Though 42 per cent of the respondents said looks and styles were extremely important, that is not the only criteria while selecting a handset, shows the survey. 85 per cent of the respondents stressed on features and functionality to be extremely important.

A majority of the respondents changed their mobile phone once in two years, while 28 per cent changed once in a year. Though the 'R-word' is there everywhere, almost half the respondents said they were willing to shell out between Rs10,000 - Rs 30,000 for a new handset. On the other hand, 11 per cent of the respondents said price didn't matter as long as they found what they liked.

In March, VeriSign reported that it had delivered a total of 224 billion SMS in 2008, pointing to the kind of explosion that is happening in the SMS space. As the world today is eating and sleeping SMS, a 'millionth word' campaign for the SMS lingo is worth it! But unfortunately there is no word from the SMS freak's lexicon in the 'millionth word shortlist.

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