Anand Singh to head online sales at BIG Online

MUMBAI, INDIA: Indian entertainment conglomerate Reliance BIG Entertainment (a Reliance ADA Venture), announced today the appointment of Anand Singh as the head- Online Sales for BIG Online Network.

BIG Online is a digital network, which includes BIGFlix.com, BIGADDA.com, Zapak.com and BIGOYE.com.

Anand Singh will be responsible for driving strategic online sales and bringing in advertising clients across sectors, said a press release. He will be based out of Mumbai and will report to Murtuza Kagalwala, Business Head- Video-on-Demand, BIGFlix.com.

Anand Singh brings with him a total of 12 years of experience with an interesting mix of sales and marketing, online sales, brand management, strategy and business development in his span of career so far, the release added.

Prior to joining BIG Online Network he Anand had worked with Havas Entertainment Pvt. Ltd, the entertainment division of MPG (Media Planning Group) a part of Havas Media Global in the capacity of a Business Director for more than a year. He had also worked with e-Sense Entertainment Pvt Ltd, Medianet – Times Group, Spear Publishing, JAM Ventures, Kid Stuff promotions and Jasubhai Digital Media (now 9dot9 media), according to the release.

Welcoming Anand Singh on board on behalf of other digital businesses in BIG Online Network Group, Murtuza Kagalwala, business head - Video-on-Demand, BIGFlix.com, said Anand would be nothing less than a brilliant fit for the BIG Online Network group.

“Big Entertainment has various digital entertainment platforms namely, online gaming, movie rentals, a channel for movie news and gossip and social networking website and bringing together all these dynamic businesses on one single platform was best we thought we could do to optimize their reach and services offered,” he said.

Commenting on his new role, Anand Singh said BIG Online Network has a cutting edge when it comes to promoting Bollywood and Entertainment.

“With a large entertainment platform like BIG Online Network reaching huge number of audiences in a movie and Bollywood obsessed country, it will definitely be an interesting challenge to create a niche in the way we will have entertainment reaches them in distinctively innovative ways. My passion for Bollywood and Entertainment will definitely help achieve the desired goals of each of these businesses in the group,” he said.

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