Website Download Time is always considered to be a major factor in Search Engine Optimization (SEO). It is believed that the website download time plays an important role in achieving high ranking for a website on Search Engine Result Pages (SERPs).
Website Download Time is a scale used by Google to understand the time taken by a website home page to load when opened in a web browser. As the above scale shows, it is differentiated into two parts the FAST (Green in color) and SLOW (Light Pink in color); the Blue line shows How the website download time has improvised or declined over a period of time (on monthly basis)? One can gague whether the home page of the website is becoming heavier or light over the period of time (on monthly basis) and also can decide upon to add more content to it or take measures which can decrease the heavyness of the page. The above mentioned image shows How the website download time is bifercated on monthly basis (you can see the website download time graph from November to May)?
Ofcourse, the website download time is also considered as one of the SEO Factor which helps in website to rank on search engine result pages. It also has a Non-SEO factor as well which is also a important one to be taken into consideration.
Google, the worlds largest search engine, considers Website Download Time to be a decisive factor in ranking the website on its SERP's. Google, whenever crawls a website home page collects the download time in real-time environment (using its remote servers located at different geographical location). This is frequently done to understand whether the download time has gotten better or not. In the above mentioned instance you can clearly see that the last time Google has checked the website download time on 1st of May 2011. So, from the above image you can come to a conclusion that the graph which is exhibiting the download time is being showcased from November 2010 till May 2011.
Google considers the website download time to be an important factor of SEO, because Google always thrives for the betterment of the way search results are showcased in its SERP's and the quality of its search results. As a result, to avoid those websites which take more time to load on the web browsers when opened by a user; Google stresses more upon website download time. The reason is, Google loves to hold its search users base intact and attract more and more users over the time; and instead do not loose the market cap. Thus Google tries as much as possible to rank those websites with good content and loads faster on the web browser in its search results for the related keywords. This enables Google to keep its users interested with its search services or else if it showcases slow loading websites in its search results, as a result it irritates the users in the process of finding necessary information they are looking for, and users may opt for its rivals over it in this fast virtual world. So, it may end up in Google loosing its market share.
The Non-SEO factor related to website download time is that, if users find your website to be slower than your compititors website (even possessing better content) when loading on the web browser, they will opt for the better loading website instead of wasting time or waiting for the website to load on the web browser.
So, instead of keeping your websites loading time slower and loosing the market share and the website visitors to your compitition. Find better ways to enhance it and make your website load faster on the web browser, thus improvise your growth graph in the market which you are active.
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