BANGALORE, INDIA: Jivox, a self-service online video advertising platform for local and nation-wide businesses, announced that it had partenered with BigAdda. BigAdda would use Jivox's video playing technology to deliver extensive video assets to a nation-wide audience.
 
Shivanandan Pare, COO of BigAdda, said: "We believe that Jivox video playing technology represents the best of breed and will allow us to deliver and monetize our video assets effectively." 
 
BigAdda has also joined Jivox Premium Video Network. Jivox enables publishers to monetize their video assets with its online video ad service that connects publishers with local and nation-wide advertisers. With the recent addition of new partners, the Jivox Premium Video Network has increased its reach to more than 55 million viewers world-wide.
 
Naren Nachiappan, managing director, Jivox India, said: "BigAdda, the web 2.0 and mobile social network enables networking based on individuals and interests and represents a prime opportunity for advertisers to engage with a very important, emerging demographic using video."