AMSTERDAM, USA: MobiTV, Inc., a provider of advanced mobile and broadband IP video distribution technology, and Media Excel, a provider in advanced real-time video encoding and transcoding solutions, announced a strategic partnership agreement to offer advanced video delivery capabilities to service providers.

The combined solutions will enable service providers to leverage proven best-of-breed technologies and expertise for the development of next-generation high availability, high capacity video services over mobile and broadband networks.

MobiTV’s optimized delivery server (ODS) for scalable high capacity video delivery, combined with Media Excel’s industry-leading video encoding and transcoding appliances, will provide an efficient, reliable and high quality IP video solution. This will enable service providers to offer premium video services to their subscribers over 3G, 4G, and broadband networks.

MobiTV recently announced that the number of mobile subscribers’ worldwide that access television using its award winning MobiTV service has surpassed the four million mark. The service is currently deployed over more than fifteen carrier networks, including Sprint, AT&T Wireless, Alltel, Telus, Rogers and Bell Mobility.

Bruce Gilpin, COO, MobiTV, said: “Many of our customers are looking to us to provide broadcast quality, high availability IP video systems for new mobile and broadband video networks. We want to shorten the time to market for these services by integrating industry leading transcoding technologies, that will enable the rapid delivery of a complete IP Video solution.”

Thanasis Iatrou, CEO, Media Excel, said: “The explosion of mobile video over cellular and broadband networks is a tremendous opportunity for operators. Through our integrated platform with MobiTV’s ODS we can provide a highly scalable and tested solution for operators that can significantly reduce time to market and integration costs."

According to Strategy Analytics, the global mobile media market will double between 2008 and 2011, from $32 billion to more than $64 billion, largely due to the increase in global service provider video offerings.

David Kerr, vice president, global wireless practice, Strategy Analytics, said: “We are seeing consumer spending on mobile data services ramping to more than $200 billion by 2011, and video is a major part of this growth. The growing functionality and usability of handsets and networks is also feeding into major growth in the use of Web browsing from mobile phones, and the outlook for Web 2.0 services is positive"

Source: Web Wire