LONDON, UK: A lot of celebrities who have landed in trouble due to an SMS they have sent out would wish they had this new service - an SMS that self-destructs after it has been read once.

The new service, called Safe Text, sends messages to mobile phones that self-destruct as soon as they have been read, The Telegraph reported.

Ogilvy Advertising, the creator of the service, said that "one day, everyone will have a facility like Safe Text".

Those keen to use the service had to sign up, giving access to a web page that can be seen on a mobile phone having a data connection.

Users are warned that they will only have one chance to read the SMS before it’s deleted.