BANGALORE, INDIA: The antenna reception issue of iPhone 4 has no way impacted the brand value of Apple Computers, it seems.
The company, which recently overtook Microsoft as the world's most valuable tech company has has emerged as the world's most valuable brand in the 50 Top valuable brand list of the Forbes magazine, pushing longtime nemesis Microsoft to second place.
Interestingly, 30 per cent of the top 50 brands are from the tech industry, while six of the top ten brands are occupied by tech brands, of which four are in the top five slot. Coca-Cola came third with a $55.4 billion brand value.
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Forbes said Apple is a company that has faced setbacks before and bounced back to become the world's most valuable brand – worth $57.4 billion. Microsoft's worth is $56.6 billion.
IBM, with a value of $43 billion, came fourth while Google came fifth with a brand value of $39.7 billion. Intel, with a brand value of $28.6 billion is at ninth position. Nokia, which came tenth, claimed a brand value of $27.4 billion.
“Apple shows just how a brand can survive and thrive even when a parent company stumbles. Apple's sales in the late 1990s plummeted 46 per cent over a four-year stretch while the company lost money seven times over eight quarters,” said Forbes magazine. “The stock was trading for less than $4 (split-adjusted) in 1997 before company co-founder Steve Jobs, who had been ousted, rejoined Apple.”
Samsung, Blackberry, Toyota, Vodafone, Pepsi, Nescafe, Frito-Lay, ESPN and Gucci were some of the other brands in the top 50 list.
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