MUMBAI, INDIA: Shaadi.com, the world's largest matrimonial site, has launched 'Angry Brides', a game to create awareness and showcase the company's stand against dowry.

The game was launched on Shaadi.com's Facebook page which is liked by over 266,000 people. The game has been conceptualized, designed and developed in-house by the Shaadi.com team.

To play the game and take a stand against dowry, users need to be logged in to their Facebook accounts. The game functionality is simple.

It involves grooms with a heavy dowry price tag. The players have to strike the dodging grooms with a weapon of choice. Each hit decreases the price of the groom and adds the money saved to the player's anti-dowry fund, which players can choose to publish on their Facebook wall or tweet to their timeline.

Commenting on the Angry Brides initiative, Ram Bhamidi, senior VP and head of online marketing, Shaadi.com said, "The Angry Brides game is our way of throwing a spotlight on the nuisance of dowry. According to a 2007 study by NCRB, there is a dowry-related death every four hours in India. We condemn this menace and have consistently run campaigns on social media to help create awareness on the seriousness of this issue."