HYDERABAD, INDIA: Reliance Digital, consumer durables and information technology arm of Reliance Retail, had tied up with REVA Electric Car Company (RECC), manufacturer of India's first electric car.

In addition to consumer electronics and information technology products and services, Reliance digital would retail REVA through its digital stores in Hyderabad and Delhi NCR in the initial phase. Later, this initiative will be extended to other cities.

R Chandramouli, president, sales and marketing, RECC, said: "The tie up offers a synergy as Reva car is a clean, green, technology product that is also plug and use, like the products sold through Reliance Digital stores. REVA will deliver a greater driving experience, reduce pollution and meet the needs of city driving for the people of Hyderabad in a cost effective way."

Ajay Baijal, president & chief executive, Reliance digital, said: "We are extremely buoyant with this tie up as it would be an unique initiative, which would be a first of its kind where in a technology retailer would move beyond its regular frontiers to promote and sell a forward looking technology which would support the cause of a safer and a greener tomorrow in the automotive arena. We at Reliance Digital have always believed in delivering and providing our customers with cutting edge technology solutions that bring value for today and a better tomorrow."