BOSTON: smartFOCUS, a provider of multi-channel marketing software, has launched a new email testing capability for its eChannel marketing software.

It says that ‘Inbox Preview’ enables marketers to test the display of marketing emails across more than twenty leading email clients, including Gmail, Hotmail, Lotus Notes and Outlook 2003 through to 2010, and mobile devices such as smartphones and iPads.

smartMARKETER eChannel is an e-marketing SaaS platform that spans email, SMS, RSS, and web microsites. "It can be used as a standalone application or used as an integrated module of the smartMARKETER suite. It handles all digital channels with fully dynamic personalization capabilities and integrated content management for editing text and images. smartMARKETER eChannel provides real-time tracking for campaign management and optimization; can be automatically triggered so campaigns can be linked to events and responses; and provides advanced reporting." says the company. 

Curt Bloom, president for smartFOCUS said: “End users today have so many options when it comes to choosing email clients, types of device, and sizes of display –and as consumers use more devices for reading emails, including smartphones, iPads and other mobile devices, it’s become impractical for marketers to manually test campaigns across them all. Inbox Preview is an exciting, practical new tool that eliminates this frustration, freeing up marketers to concentrate on campaign tuning and creative development, without the unnecessary distraction of inbox infighting.”

Another pain point for marketers arises from image blocking rules and how images are displayed when blocked. This can have a negative impact on the success rates of email campaigns and reduce response rates. smartFOCUS Inbox Preview enables emails to be previewed with and without images blocked, so marketers can test thoroughly and with confidence.