AutoTrader jacks up with CRM - CIOL News Reports

Most Commented

Unified Communication for your Biz

Improve your contact center performance. See how you can make a difference.

Reach the ICT Community

Engage and build your ICT audience with CIOL online advertising.

AutoTrader jacks up with CRM

AutoTrader.com picks CRM system from Microsoft, anticipates visibility for trending and forecasting among benefits from its new system

Thursday, May 14, 2009

Email This

Print This

Comments

RSS

REDMOND, USA: Atlanta-based AutoTrader.com, with 2,000 employees, connects buyers and sellers. It generates revenues through partnerships with advertisers and more than 20,000 dealers.

Its extensive sales force has been using technology based on legacy CRM software that now makes the switch to Microsoft Dynamics CRM.

Online automotive marketplace AutoTrader.com has selected Microsoft Dynamics CRM as its customer relationship management (CRM) system and anticipates a number of benefits from the new system, including visibility for trending and forecasting. The new system will increase the ability to view the ongoing interactions between its sales representatives and dealers and make it easier to measure the success of follow-up efforts with customers, a press note shares.

"We needed a tool that was easily used, worked well out of the box, integrated with Microsoft Office Outlook, and would enable us to track contacts, customer interactions and opportunities without having to introduce a totally different application or platform," said Gib Finley, AutoTrader.com director of Sales and Service Technologies.

AutoTrader.com considered retaining its legacy system and looked at other off-the-shelf solutions before choosing Microsoft's technology.

"We zeroed in on Microsoft Dynamics CRM fairly quickly," Finley said. "We have sister operating companies using it, and we liked its integration with Microsoft Office Outlook. We also valued the Microsoft Dynamics CRM integration with our other Microsoft technology and its ability to roll out CRM to a mobile platform so our staff could use it on compatible mobile devices."

The company ultimately chose Microsoft Dynamics CRM for its easy method of tracking contacts, opportunity-management capabilities, sales-interaction functionality and flexible reporting. We've had previous engagements with Tribridge, and it provided a lot of expertise with quality people who understand the toolset well," Finley said.

AutoTrader.com will integrate its Microsoft Dynamics CRM solution with its current Microsoft technology, which includes the 2007 Microsoft Office system, Microsoft Exchange Server 2007, Microsoft Office Outlook and Microsoft SharePoint Server, along with third-party software to help support service-call operations.

©CIOL Bureau

Would you like to on this article?

Be first to comment on this article

Name
Email
Your reply

Rs.10,000 computer-phone by 2010-end

Windows 7: Should CIOs migrate?

China wooing Indian IT companies

Polaris eyes emerging mkt post LaserSoft takeover

Arrested NASA scientist worked on Chandrayaan-1

iLumen to power HCL's CapitalStream

Kale Consultants ties up with MAIA Intelligence

Axis Bank deploys Polaris' software solution

HCL Tech ties up with Microsoft for retail banking

Enterprise data vaults from Netmagic

	Simplify Business Management. ERP solutions by IBM
	Carry your Dream, Convey your Value with ZTE
	Get EMC Efficient.Learn more

	Get expert views on Mobilin V2
	How to make your enterprise productive
	Unified Communication can impact business. Know how

	Making Web3.0 a Reality!
	CIOL Enterprise Next :What's NEXT in IT? :
	Decrease Total System Costs With Cyclone IV FPGAs

	Reach your desired Target Audience and realize high ROI
	Effective ways of Customer Acquisition through Demand Generation
	Reach 2,500 potential Enterprise Customers!