DLF’s foray into Retail- adopts SAP for Retail Solutions including SAP POS DLF Brands, a subsidiary company of DLF Ltd, India’s biggest real estate company, has joined hands with a number of leading European and American brands, including Boggi Italian Menswear, Alcott High Fashion, Luxottica which trades as Sunglass Hut, SIA fashions for the home and a number of other brands. It is quite an undertaking to manage such a variety of brands and SAP seemed to be one of the few companies to offer end to end solutions. According to Kelvin Coyle, CEO, DLF, “The business of premium and luxury retailing is dynamic. We needed an IT solution that empowers us to make decisions swiftly based on consolidated data and manage profitably.” He further added, “Technology is a high-priority investment area for us.”
Retailers Leverage SAP to Gain Transparency and Automate A growing number of retailers in India are adopting SAP solutions to streamline and gain transparency across business processes and operations.
Khadim Group, a fast growing national footwear brand with presence across various business verticals has selected SAP as the channel of growth. “Khadim’s, as a brand, is well known nationally, and our steady growth can be attributed to our focus on innovation and best practices,” said Suman Barman Roy, President Khadim Group. “With SAP, we have solutions that are industry-proven, help us to take better decision faster and enabling us to reach our strategic goals ahead of time.”
C Mahendra, a leading diamond and jewelry company with worldwide presence, chose SAP solutions to automate processes to achieve end-to-end process efficiency and transparency across its organization, to fuel growth. “As our operations grow, we need a scalable enterprise application with world-class functionality which will support our transformation into a global business. Our journey with SAP will help us accomplish our growth plans within the framework of corporate governance,” said Asif I. Mansuri, IT Head, C Mahendra.
SAP solutions enable retailers to streamline their merchandise lifecycle, integrate and manage customer information, gain a better understanding of operations, deliver shareholder value and mitigate risk, as well as manage their human resource and financial business processes. SAP for Retail portfolio has enabled Indian retailers of all sizes to improve the overall customer experience. More than 6,280 retailers worldwide rely on SAP for Retail to remain competitive, including 33 of the top 50 global retailers.
Ranjan Das, Managing Director, SAP Indian Subcontinent concludes “SAP as a market leader is committed to spearhead innovation in this space. We will continue to assist clients maximize profitability by offering solutions that streamline operations, increase operational flexibility and synchronize business processes to help them become best-run retailers."
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