AUSTIN, TEXAS: As musicians, filmmakers and digital artists from across the country and around the globe converge in Austin, Texas for the annual South by Southwest Festival, G-Technology by Hitachi will be aiding the next generation of music, film and interactive content creators with external storage solutions.

As a press release adds, G-Tech continues its role as a patron of the arts and ongoing supporter of content creators large and small, by expanding upon its presence at the 2010 Sundance Film Festival and once again sponsoring hitRECord.org, a mass collaboration production company spearheaded by actor and digital artist Joseph Gordon-Levitt. hitRECord will promote and use G-Technology storage solutions to capture, create, edit and protect their content wherever their journey takes them throughout the Festival and beyond.

“Our goal is to help people drive their inspirations through a brand of premium storage solutions that are designed to work at the speed and pace of the creative process, and South by Southwest is the ideal place to watch these creations – whether film, music or art – come to life,” said Mike Cordano, executive vice president, worldwide sales and marketing, and president, Branded Business for Hitachi Global Storage Technologies. “We believe that everyone is creative and wholeheartedly support hitRECord through its innovative and inspiring new take on content creation and collaboration by using the power of the Internet, and the will and creativity of the people. Continuing our support of hitRECord is a natural extension for us.”

G-Technology by Hitachi will also support the artistic vision of Festival goers as the official sponsor of the “G-Technology by Hitachi Theater” located in the Austin Convention Center throughout the 2010 South by Southwest Conference, March 12-21. Site of premieres and panels, the Theater will be used throughout the Festival as a hub for content creators to showcase their visions, including the creative masterminds and masterpieces behind the hitRECord.org community