BANGALORE, INDIA: SAP AG announced that companies across diverse industries have successfully deployed the new customer relationship management (CRM) application from SAP in record time to deliver superior value to their customers.

By selecting the SAP CRM application over competitive CRM offerings, industry leaders, including eBay, Royal Philips Electronics, Eastman Chemical, Home Shopping Europe, Apotex, StatoilHydro, Bank fuer Sozialwirtschaft and Wuerth Group, are able to leverage insights across the enterprise in order to engage with customers in exciting and innovative ways.

Further showing SAP's momentum, the leading independent research firm Gartner Research has once again ranked SAP as the No. 1 CRM vendor worldwide. According to Gartner, SAP leads the CRM market with a total market share of 25.35 percent based on total software revenure, placing it nine percentage points over its closest competitor.