Indian companies need to understand that the very way in which business is conducted is undergoing a change with high dependence on IT, to facilitate business processes with the 24x7 environment being a given. Further, with the declining attention span of the customer, to maintain loyalty it is imperative for organizations to ensure the undisrupted availability of business operations.

CIOL: What are the likely hazards that lead to disruption or potential disaster?
DG: Disasters, both natural and intentional, are unpredictable. Natural disasters could be earthquakes, floods, hurricanes, or fire. Disgruntled humans cause intentional disasters that range from virus/hacker attacks to nuclear attacks. Then there are other causes for business disruption like hardware and communications failure. Many organizations are heavily dependent on IT infrastructure and apparently, are not well prepared for disaster recovery. Therefore, if disaster strikes and these organizations cannot recover quickly enough, the consequences could affect business along the entire value chain. Business revenue drops, brand equity takes a beating; there's loss of customers (who choose alternatives) and permanent loss of shareholder value.

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