Extending reach of SAP portfolio into $15 Billion market:

SAP Business ByDesign complements the existing SAP Business One, SAP Business All-in-One and SAP Business Suite solutions, allowing SAP to address the business requirements of all sizes of companies from the smallest businesses, through all types of midsize companies and larger enterprises. The new SAP Business ByDesign is the most complete on-demand business software solution targeted exclusively towards new midmarket prospects in the size range of 100 to 500 employees—growing companies that typically have not invested in these types of integrated business solutions. SAP estimates that there are more than 60,000 such companies in Germany and the United States alone and sees a worldwide market potential of more than $15 billion. SAP Business One is designed for the small business segment, while SAP Business All-in-One is built specifically for midsize companies that need deep industry-specific functionality and extensibility to meet their precise requirements. In its announcement, SAP said it had aligned the product names of its solution portfolio, adjusting the name of its existing midmarket solution to SAP Business All-in-One.

“SAP’s new on-demand solution for the midmarket represents a bold initiative, featuring innovations in ease of use and ease of configuration while incorporating the learning gained by SAP’s years of experience in the applications business,” said Henry Morris, senior vice president for Worldwide Software and Services, IDC. “This unveiling is a promising start for SAP, with these challenges to be addressed before product release: firming up the go-to-market model with wide reseller support, demonstrating needed application scalability for midsize companies who intend to grow and solidifying linkages between existing applications and the new solution.”

Game-changing business solution built on a future-proof platform:

Fundamentally different than competitive midmarket solutions, SAP Business ByDesign is a game-changing business solution that drives faster time to value, drives easier consumption and helps minimize customers’ overall IT costs dramatically by reducing the need for user training, hardware investments, service, support and IT staffing. Fully leveraging enterprise service-oriented architecture (enterprise SOA), the solution was built from the ground up on SAP NetWeaver, providing a future-proof platform for business that provides for a high degree of flexibility to adapt business processes in order to address evolving market demands. This offers midsize customers the assurance that their investment today is protected as their IT solution is able to scale to their requirements as their businesses grow and evolve over time.