CRM Award Honoree | BPO Service Provider | CRM Solutions Award

MUMBAI, INDIA: Firstsource Solutions, a provider of business process outsourcing (BPO) services, recently announced that it was recognized by Technology Marketing Corporation (TMC) as a 2010 TMC Social Customer Relationship Management (CRM) Award Honoree.

The first annual awards, sponsored by TMC’s Customer Interaction Solutions magazine, honored companies that have demonstrated innovation, unique capabilities, and made significant contributions toward enabling and improving social channel interactions, said a press release.

“Organizations are increasingly adopting multiple web-based channels as part of a streamlined e-care strategy, including social media and web chat. Firstsource has embraced social media to help companies remain agile and responsive and establish a strong basis for growth,” said Santanu Nandi, executive VP of Telecommunications and Media, Firstsource.

Firstsource was selected as an honoree by TMC for its Customer Interactions Management services framework, which is focused on creating integrated strategies for clients across multiple channels of service delivery.

As one of the only BPO providers delivering social CRM offerings, Firstsource handles customer care, interactions and queries to improve overall service delivery and efficiency.

“Using social media, companies have the ability to not only measure and monitor customer satisfaction in real-time but can actively participate in the daily dialog that shapes their brand perception. TMC is proud to recognize Firstsource as an honoree of the TMC Social CRM Award for its achievement in advancing social communications,” said Rich Tehrani, chief executive officer, TMC.

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