BANGALORE, INDIA: HP enhances HP Data Protector software that protects virtual environments and flexible data reduction options, at up to 70 percent less than alternatives. The software lowers the cost of protecting data by reducing the amount of data backed-up, using storage capacity optimisation options, such as virtual full and deduplication. 

According to a commissioned study conducted by Forrester Consulting on behalf of HP, more than half of organizations plan to increase their focus on, and budget related to, backup and recovery in 2009.

Jonathan Martin, Worldwide Vice President & General Manager, Information Management, Software & Solutions, said: "Right now organizations need new ways to find short-term cost reductions, while laying the groundwork to grow stronger. For our 22,000 customers around the world, HP Data Protector is the only solution that gives CIOs a cost-effective enterprise safety net for managing information, while at the same time addressing concerns around virtualization, data reduction and data security."

Avijit Basu, Business Head, Information Management, HP Software & Solutions India, said: "HP Data Protector has been enhanced to help customers address their main priorities in data security, regulatory compliance, consolidation and virtualization. The new advancements to HP Data Protector, coupled with HP Software's zero percent financing option, gives customers a flexible sourcing option to address their most critical pain points today, while preparing for success upon the return of the economy."

HP recently introduced two new storage products - HP StorageWorks Enterprise Virtual Arrays (EVA6400/8400) and HP StorageWorks SAN Virtualization Services Platform (SVSP) that extend the value of HP Data Protector.

By providing seamless integration between HP EVA, HP SVSP and HP Data Protector, customers benefit from the strengths of both HP hardware and software for the complete solution for VMware Infrastructure data protection in the industry.