eMudhra bags mBillionth South Asia Award 2011

NEW DELHI, INDIA: eMudhra Consumer Services Limited, a consumer technology solution and service provider, has won the mBillionth Award South Asia 2011 for its product SecMsg in the category mBusiness and mCommerce.

mBillionth Award, held in New Delhi, is a dedicated platform to explore the latent potential of mobile and telecom sector across eight countries in South Asia: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka, said a press release.

The award is aimed at encouraging and recognizing innovations on the mobile phone platform across South Asia. It is organized by the Digital Empowerment Foundation, a Delhi-based not-for-profit organization having the goal to uplift the downtrodden and to create economic and commercial viability using Information Communication and Technology as a means.

Ravi Jagannathan, MD and CEO of eMudhra said, “The prestigious mBillionth Award 2011 is a re-affirmation of the uniqueness of our solution to leverage the ubiquitous SMS channel for wider use by the business and corporate community. Being a Digital Signature Certifying Authority in India, we have deep expertise in Public Key Infrastructure (PKI) technologies, which is regarded as one of the best standards for ensuring security for electronic communication.”

He added, “We wanted to bring this framework on the mobile platform, especially the SMS channel, in order to transform this channel from an information delivery to a confidential information delivery and transaction channel.”

SecMsg enables companies to send SMS messages which can be digitally signed/acknowledged by the recipient as well as allows direct peer- to- peer confidential messaging. Currently SecMsg ensures support for a majority of the phone models available in the market and more platforms are expected to be covered in the near term.

The company claimed that eMudhra SecMsg is already implemented by one large Public Sector Bank for delivery of Internet Banking passwords to their customers. A few other banks are also looking at using this for delivery of ATM PIN, One Time Password delivery and as also a two factor authentication process.

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