NEW DELHI: Policybazaar.com, an online non-life and life insurance aggregator ties-up with Life Insurance Corporation of India (LIC), the country's largest insurer to sell its policy 'Jeevan Astha' on the Internet.

For the first time ever LIC ties-up with an insurance portal will enable the consumers to get detailed information on the Policy, 'Jeevan Astha' and buy it online on Policybazaar.com.  

According to Dr. Tanuja Kumar, Regional Manager, LIC, "LIC believes that there are many products that can be sold online. We have partnered with Policybazaar.com as they are online Insurance specialist, which a lot of customers use to compare and choose the best insurance products. We believe that the Jeevan Astha Policy is a fantastic product which can also be sold online."

To make a purchase, the customer logs in with a need in mind and by using a highly interactive and intuitive tabbed browsing interface, the customer can access hundreds of options and combinations. Once a simple on-line application form is filled, the site offers the best options for the policy needed. The customer is then free to finalise and close the deal which he thinks is best suited for his needs.

The company's 'Insurance Compare Kiya?' tagline is to encourage target customers to compare insurance prices and products before they make any insurance decisions. Policybazaar.com strives to empower the Customer through providing accurate and complete information on insurance products combined with the solution-focused customer service.