CDC Pivotal CRM integrates all the characteristics of CRM – flexibility, reliability, high performance and security, the company claimed in a press release. It enables customers to mould software to fit how they do business; thus cutting down on the time and cost of customizing.

ICICI Securities has extended this solution to over 3000 associates, and has gone live with the same. “Pivotal CRM offers its client organizations ready-built functionality tuned to their business while at the same time provides them with an ability to make changes that are in tune with their innovative practices,” said Vinod Ganesh Ram, chief customer officer of CDC CRM Solutions.

“ICICI Securities has been at the forefront of new technology and business innovation, and Pivotal CRM was one of the key projects that we have implemented. It is a fundamental shift in our business process and customer engagement approach. We chose to implement Pivotal CRM from CDC as it offered us the requisite flexibility to support business innovation,” said Joydeep Dutta, CTO of ICICI Securities Ltd.

Pivotal CRM provides enterprises with an enterprise solution that addresses all the phases of customer life cycle including Sales, Service and Marketing. For financial services companies, it comes with pre-configured industry vertical solutions that address most of the basic needs directly.