BANGALORE: CDC-CRM Solutions India, a provider of enterprise CRM and related solutions, has unveiled an ‘Insurance Gate Keeping solution’ for insurance industries based on CDC Software’s Pivotal CRM platform.

This vertical solution is the first of its kind in the India market and helps in addressing significant business issues faced by insurance companies in India, said a press release.

The new solution would assists insurance organizations in managing insurance policy applications that are received from several channels such as agents, Bancassurance, corporate agencies and others, at the initial stage itself, said

It would helps to prevent incomplete or incorrect applications from entering the processing stage, thereby saving time and effort, as applications do not need to move back and forth between field and centralized processing teams.

The Insurance Gate Keeping solution helps to ensure higher customer satisfaction and better agent service by providing timely checking and collaboration on the accuracy, completeness and availability of all necessary supporting information and documentation for the processing of an insurance policy.

The solution provides a more streamlined process, and helps to ensure higher productivity on a lower cost of operations and greater conversion of leads to policies. The new solution is also user friendly, easily adaptable and training the staff in this software is relatively simple.

According to Vineet Kalucha, director, sales, CDC CRM Solutions, “ New business acquisition has been a significant part of the business of insurance companies in this region. With over 5 crore fresh policies in FY 2008, the challenge of scrutinizing the policy applications for their completeness is very significant. Our solution would help organizations in improving the productivity of their operations teams across branches and help ensure a greater quality of gate keeping of the policy applications.”

The key benefit of this solution is the automation of the gate keeping process, which includes the maintenance of checklists for requisite documentation presented to the user. These checklists are based on the type of product chosen by the customer and the customer’s demographic details.

The system also provides the requisite processed information to the document management teams or the outsourced agencies, said the release.