3M eyes big at Indian digital signage mkt

3M eyes big at Indian digital signage mkt

The Bangalore unit has developed the software that allows you to deploy your own stand-alone display for internal communications, dynamic messaging and other similar applications

Manu Sharma

Thursday, September 04, 2008

Niche concept

In India the concept is only 1.5 years old and earlier witnessed only promotional drives with no sales but but with 42 inch plasma that was priced over Rs. 1 lakh now costing only about Rs. 75,000 has resulted in many of the retailers in the organized space taking to it in a big way.

India has about 12,000 screens in the digital signage format, and as per estimates, the country will seen close to 50,000-55,000 screens installed in the next 18 months. As of now, 3M is busy helping Indian customers take the next step forward.

“With more than 50,000 screens to be installed over the next 18 months, India is a huge market for digital signage’s. Yet the plethora of solutions available makes it a difficult choice for customers,” said Prabhu Venkatesh, Business Manager, Commercials Graphics Division, 3M India Limited.

“The concept will help customers to understand and evaluate the best digital signage solutions for their requirements, be it hardware, software, display devices or connectivity,” adds Venkatesh. 3M Digital Signage powers more than 1000 screens in India, of which 600 cater to the retail food and grocery segment.

Now it is not just restricted to retail stores but also gaining in the banking, hospitality, automobile dealer and corporate houses. It is also emerging big in railways and airports.

Content management for single/multi screen systems

3M Solo Edition software can transform business performance with precisely targeted multimedia messages played out on a single screen, or group of screens that all display the same content, all controlled from a single PC.

Solo Edition’s drag-and-drop approach to installation and scheduling is simplicity itself. You could be displaying high quality graphics plus full motion video and sound in your market place in minutes.

There’s no need for specialist hardware either – Solo Edition runs on any standard Windows XP Pro computer with an Internet connection. Full multimedia compatibility means it is ready to play all standard digital media formats immediately, with no conversion required.

For a targeted single content channel in a particular location, for businesses of all sizes, 3M Solo Edition is the software to choose.

But a few in India are aware of its technology offerings in the digital display market. The company’s optical display films and projection technology is now in use globally in hotel lobbies, airports, railway stations, control rooms, TV studios, retail stores and restaurants.

©CIOL Bureau

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Collapse <div runat='server' id=Comm12374 class='CommentsContainer'><span class='commentsFrom' style='float:left;'>Roshini said on 9/8/2008 5:57:48 PM: </span><br/>Why is Digital Signage so new concept in India?<div class='CommentLineContainer'><input type=button onClick='MoveComm(12374,ctl00_ctl00_ctl00_cphMainContentSection_cphMainContentSection_cphSection1ContentPart_ThreadedComments1_txtPid);' value='Reply'/> to Roshini </div>

Roshini said on 9/8/2008 5:57:48 PM:
Why is Digital Signage so new concept in India?

to Roshini

Lalit Jain said on 11/21/2010 11:32:34 PM:
Dear Roshini Please check your knowledge that it is not a new medium or concept to India.

to Lalit Jain

Amogh said on 9/5/2008 2:36:28 PM:
well then you should know more about 3M, FYI its the third most innovative company in the world manufacturing more than 1500 products and marketed in more than 145 countries!! its not just adhesives, abrasives and laminates but they are also into Construction Market (CMC) and the most innovativebeing thier Security Services Division (SSD) where they manufacture and market the most amazing authentication labels, which are absolutely tamper proof...and with these in the market you will no more face the menace of counterfeit.

to Amogh

monitors said on 9/5/2008 12:11:33 AM:
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to monitors

Rajesh Naik said on 9/4/2008 11:02:49 PM:
who are the other players

to Rajesh Naik

Jyotsna Tarneja said on 9/4/2008 11:00:26 PM:
Great new world of advertising

to Jyotsna Tarneja

omprakash said on 9/4/2008 7:28:34 PM:
3M is finally calling shots in India

to omprakash

omprakash said on 9/4/2008 7:28:20 PM:
3M is finally calling shots in India

to omprakash

Rahul Mehta said on 9/4/2008 7:24:29 PM:
finally a good shift from adhesives, abrasives and laminates for 3M

to Rahul Mehta

manikant said on 9/4/2008 1:15:09 PM:
Good work by 3M