PUDUCHERRY, INDIA: Information Technology Traders Association (ITTA) Puducherry has launched a new program for the benefit of customers on the local cable TV channel. MOHF Shajahan, IT Minister of Pudhucherry, inaugurated the one-hour weekly show titled 'Tele Computer Solution' on Monday.

The objective of the live show is to interact with customers and increase the mindshare of the association, informed Rakesh Jain, President, ITTA. The show will be telecasted on Mondays, between 8 to 9PM. "Most of the customers don't know basic information related to computers and our service men are put to lots of trouble for small problems. We intend to solve all those doubts of our customers through this live program," he added.

The program is sponsored by ITTA, while D Rajkumar, CEO, Shakthi Computers and Jayakumar, CEO, Ritchie Computers are the organizers of the program. The advisory committee includes PN Prasad, CEO, Microplus Computers and S Ravikumar, CEO, Peripherals Care and other members of the association. "We wanted to enlighten and enrich the knowledge of our customers using this program. The show would educate customers on the Do's and Don'ts of computers and would touch on the environmental aspect and proper usage of the systems as well," said Rajkumar, one of the organizers of the program. Starting from selecting the configuration of the computers to giving reviews about new products and technology, the show has every necessary ingredient for a customer, he added.

The Advisory Committee heads—PN Prasad and S Ravikumar would be taking enquiries from customers for the first few weeks. After that every association member would be given a chance to interact with customers, Jain informed. He also shared that currently the association is bearing the expenses that are incurred while running the show as it is not expecting any sponsorship from vendors.

"We need to make this show a grand success. Even though we received an excellent response on the very first show, it would take at least two months to make this program a hit. Only then would we look forward to sponsorship from vendors," Jain claimed.

He also said that interested vendors would be allowed to showcase their products to customers by themselves. "We have plans to allot sometime for vendors to showcase their products and explain its features to customers. Details would be decided according to the success of the program," Rajesh Jain averred.