Epicor unveils expanded CRM offering for specialty retailers

Most Commented

Unified Communication for your Biz

Improve your contact center performance. See how you can make a difference.

Watch Now

Reach the ICT Community

Engage and build your ICT audience with CIOL online advertising.

Know more

Epicor unveils expanded CRM offering for specialty retailers

Epicor CRS RetailCRM delivers enhanced tools for creating and sustaining loyal customer relationships

Wednesday, October 17, 2007

Email This

Print This

Comments

RSS

Match customers to offers and improve value
RetailCRM gives retailers the ability to narrow their targeting to make more personalized offers to customers, enhancing their perceptions of the value of those offers, and enabling them to more accurately measure results. Using any combination of demographics, RFM measures, purchase history and response to loyalty initiatives, RetailCRM makes it possible for retailers to offer promotions via integrated, multi-channel campaigns designed to drive RFM while reducing costs.

With POS interaction in any channel via immediate offers, RetailCRM extends the retailer's ability to execute a successful promotion. Targeted promotions deliver offers based on who the customer is, moving well beyond suggestive sell and current transaction triggers. With its easy-to-use wizard process, RetailCRM makes it simple to build campaigns and promotions complemented by real-time analysis of in process outreach campaigns.

Reward loyalty, retain customers
RetailCRM enables retailers to recognize and reward loyal customers through a central repository for balance, rewards and redemption of loyalty points.

Communicating in real-time with the POS, RetailCRM provides instant access to customer status across all sales channels.

"We've designed RetailCRM to support three key business strategies for creating and sustaining loyal customer relationships, know the customer, match customers to offers, and reward ongoing customer loyalty," said Kathy Frommer, senior vice president and general manager of Epicor|CRS. "Our solution provides extensive and powerful analytics right out of the box, giving retailers a broad, real-time view of how campaigns, promotions and loyalty plans are performing to accelerate a retailer's ability to use data strategically and enhance the overall customer experience."

©CIOL Bureau

<< PREVIOUS

Would you like to on this article?

Be first to comment on this article

Name
Email
Your reply

Polaris eyes emerging mkt post LaserSoft takeover

Windows 7: Should CIOs migrate?

China wooing Indian IT companies

Arrested NASA scientist worked on Chandrayaan-1

Yahoo triples profit, beats expectations

iLumen to power HCL's CapitalStream

Kale Consultants ties up with MAIA Intelligence

Axis Bank deploys Polaris' software solution

HCL Tech ties up with Microsoft for retail banking

Enterprise data vaults from Netmagic

	Simplify Business Management. ERP solutions by IBM
	Carry your Dream, Convey your Value with ZTE
	Get EMC Efficient.Learn more

	Get expert views on Mobilin V2
	How to make your enterprise productive
	Unified Communication can impact business. Know how

	Making Web3.0 a Reality!
	CIOL Enterprise Next :What's NEXT in IT? :
	Decrease Total System Costs With Cyclone IV FPGAs

	Reach your desired Target Audience and realize high ROI
	Effective ways of Customer Acquisition through Demand Generation
	Reach 2,500 potential Enterprise Customers!